This day and age is all about technology. No matter what, we are glued to our phones, tablets, laptops, you name it. We’re attached at the hip to something technological and are always involved with the network.
People are always talking to someone far away from them through a screen or watching other people’s lives. I’m not criticizing! I’m no exception to this, I am completely absorbed in my phone the majority of the time. But this is the kind of world we live in.
We’re not doing things the way our parents used to them or their parents before them. We communicate differently, navigate around differently, and view things in a different way. If you want to get anyone to notice anything you do, you’ll need to be Internet savvy and involved in multiple social networks. It’s the same way for filmmakers, music lovers, artists, and even comedians.
You can still rely on word of mouth and communicating without people in person, those techniques will work. But if you want to really draw some attention to yourself, you’ll need the glories of the Internet on your side. Many comedians I’ve met and heard of got their start on YouTube. You wouldn’t expect comedy to have such a strong connection to YouTube, but I swear, it’s a godsend and it works. Many started by posting videos of their routine and the occasional video blog to show people what their everyday life was like.
But the part of that caught the most attention was the clips of their comedy act. I noticed a similarity in them all, they were roughly three minutes in length. Three minutes is considered just long enough to deliver a couple jokes to get the viewers interested and satisfied with what they are viewing. Just a joke or two is thrown in there but never more. If they just posted the entire video of the comedy act, the viewers won’t be eager for more.
If it’s rather small in length, it’ll really pester the viewers. They’ll love the joke but only so much material is offered to them in that teeny, tiny video. Naturally, they’ll want more. The viewer will be eager to find another joke and get more familiar with the comedian’s material. If this comedian has this video posted, surely there are more! And so the process begins. They start scanning the Internet for more comedic material from this person. Exactly as if you just discovered a band and wanted to find every bit of music they’ve ever created and now.
It won’t just be YouTube that they will be scanning. Facebook, Tumblr, you name it. Google will be their best friend through this process. The more videos you have posted on your YouTube account, the better. The views will stack up as will the subscribers as do the Facebook likes, Tumblr followings, etc. Suddenly, this comedian has established a community of followers. He/she has solidified that cluster of interest. Their comedy has gained more interest